Journal article

Mediating role of customer relationship marketing

NI WAYAN SRI ARIYANI I Ketut Rahyuda I Putu Gde Sukaatmadja Ni Nyoman Kerti Yasa

Volume : 10 Nomor : 1 Published : 2016, January

International Business Management

Abstrak

CRM requires maximum integration for all potential resources of the company and no exception of both internal and external resources.

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