Journal article

Dilemma of innovation in silver craft SMEs in Gianyar Regency of Bali Province, Indonesia

Putu Yudy Wijaya I Ketut Rahyuda Ni Nyoman Kerti Yasa I Putu Gde Sukaatmadja

Volume : 40 Nomor : 22 Published : 2019, July

ESPACIOS

Abstrak

The purpose of this study was to determine the effect of innovation on competitive advantage and business performance in silver craft SMEs in Gianyar Regency. Data were collected by questionnaire. Data analysis was performed using the SEM-PLS approach. The results of data analysis show that innovation directly has a positive and significant effect on competitive advantage, but direct innovation does not have a significant effect on business performance. Keywords: silver crafts SMEs, innovation, competitive advantage, business performance

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