TOURISM DEVELOPMENT STRATEGY IN NUSA PENIDA DISTRICT KLUNGKUNG REGENCY, BALI PROVINCE, INDONESIA

Abstract Bali is one of the international tourism destinations that have its own distinctive features that can be viewed from the uniqueness of social, cultural and natural order that is not owned by other countries. Based on Law no. 10 Year 20009 about tourism, tourism development carried out by government and local government. Tourism development in Nusa PenidaKlungkung regency still needs to be considered because there is anomaly between tourism development done and its development to economic condition and prosperity of society. Inequality of tourism development is reflected in the development of the number of tourist visits and the grouping of tourist facilities only in the western part. This study focuses on how to analyze the development of tourism referring to the stages of tourism development with the Tourism Area Life Cycle model and how to formulate appropriate strategies for future tourism development in Nusa Penida by complementing elements of tourist attraction such as attractions, facilities, accessibility, and hospitality. Keywords: Tourism Area Life Cycle, Tourism Development Strategy, Tourism activities, SWOT analysis, IFAS and EFAS