Pengaruh Green Marketing dan Service Value Terhadap Impulse Buying pada Manic Organik Restaurant di Denpasar

Concern and awareness of the environment and health,began to move the business through business activity-based approach to environmental sustainability one of which is Manic Organic Restaurant. The aim ofthis studyto know the influence ofgreen marketing and servicevalue to the impulse buying to take a place at Manic Organic Restaurant. A sample of 160 respondents using purposive sampling and multiple linear regression analysis. Results answered green marketing, servicevalue and simultaneously partial positive and significant impact on impulse buying. Manic Organic must pay attention to green marketing strategy implemented by always considering the wishes of consumers about green products is currently being tranding topic in the community. Manic Organic restaurant management to work hard attention to service value in the service so that win the competition.