MODEL DEVELOPMENT OF SMALL AND MEDIUM INDUSTRIAL INVESTMENT CREATIVE ECONOMY BASED IN DENPASAR CITY

This study aims to (1) analyze Industry investment potentials of Small and Medium Enterprises in Denpasar (2) Formulate Model Development of Small and Medium Industry in Denpasar. These objectives can be achieved with the output, by means of Location Quotient (LQ); (2) Investment Development Model with the analysis tools External Factors External Factors Summary Matrix and Matrix Summary. This study found that (1) the potential that can be developed Industry investment Small and Medium Enterprises in Denpasar is based creative economy include: Crafts, Publishing and Printing, Fashion, Culinary and Music. (2) Business Climate Investment show: Workforce significant effect on the subsector Crafts, Printing and Culinary; Investment and Economic Value significant effect on the subsector of Crafts, Fashion and Culinary; (3) investment development model Creative Economy Subsector Crafts, Fashion, Culinary and Publishing and Printing right in Denpasar is the Model Growth and Build or Empowerment and Growth strategy with the strategy of market penetration, product development, and integrative strategies. Model development investments Creative Economy Subsector Music is Hold and Maintain, with market penetration and product development.