STRATEGY TO IMPROVE CREATIVE INDUSTRIAL COMPETITIVENESS FOR ECONOMIC GROWTH AND WORK FIELDS IN BALI

Abstract Absorption of labour is an important problem in national and regional development. As one of the economic sectors in the Province of Bali, the Creative Industry sector is expected to have a high absorption rate of labour which contributes to economic growth. Following the era of globalization, Creative Industries must increase its competitiveness to survive. This literature review seeks to explore strategies to improve competitiveness in Creative Industries, especially in the absorption of labour in Creative Industries in Bali. The method used is descriptive based on scientific journals. Creative Industries in Bali need a strategy that can make it competitive, namely; competitive priority analysis (cost, quality, flexibility, delivery, innovation), implementation of operational standards and product quality, availability of raw materials, quality improvement of human resources, modern IT applications for product manufacturing and marketing of products, increase efficiency, provide government regulations support, foster good relations with all relevant stakeholders, improve market development and promotion knowledge, market control, improve banking facilities in lending, build industrial zones of creative products, enhance the role of research development. Some methods and analyzes used are multiple linear regression analysis, International Journal of Economics, Commerce and Management, United Kingdom Licensed under Creative Common Page 685 by knowing the role of each of the independent variable influences on the dependent variable, the decision making method of the Analytic Hierarchy Process (AHP), the Revealed Comparative Advantage (RCA) analysis, the Competitive Profile Matrix analysis (CPM), Strength Weakness Opportunity Threat (SWOT) analysis, Diamond Porter Model, Market-based view (MBV) and Efficiency-based View or better known as Resource-based View (RBV). Keywords: Strategy, competitiveness, creative industry, analytic hierarchy process, SWOT analysis, competitive profile matrix analysis