REVITALIZATION THE IDENTITY OF BALI SOCIAL THROUGH OGOH-OGOH ART

Nyepi day as a commemoration of Saka new year by Hindus in Bali and coupled ucapara Tawur Kesanga and ogoh-ogoh art as the embodiment of bhuta kala or negative energy that exist in man (buana alit) and universe (buana agung). The purpose of this research is to revitalize the identity of Balinese people through ogoh-ogoh art. This research uses qualitative research method by doing observation, interview with some respondent and recording field. The results show that ogoh-ogoh is the result of cultural creations which in the culture is embedded an excitement from the Balinese to show their creativity and identity in the expression. The creator of ogoh-ogoh art creation has indirectly shaped the identity and built the character of Balinese society. Although there are ogoh-ogoh that are outside the context of a lonely ceremony, this can be seen as a public taste associated with lifestyles, collective imaginations that ultimately form consumptive society and unconsciously the arena of creativity in the work began to diminish. However, the event of ogoh-ogoh creation must still be seen as strengthening the identity of Hindus in Bali.