Identification of Factors Affecting Visits During the Covid-19 Pandemic Period at Transera Waterpark and Drypark Bekasi City, West Java Province

During the Covid-19 pandemic, all tourism activity behavior changed with the applicable health protocols. Transera water tourism is operating again, which has opened and closed the area several times. Water tourism can be called as one of the places that is quite prone to the occurrence of Covid-19 transmission. This study was conducted to find out what factors influence visitors to Transera Waterpark and Drypark during the Covid-19 Pandemic and their characteristics. The sampling technique in this study used a purposive sampling technique with 73 questionnaires distributed to visitors who were visiting or had visited Transera Waterpark and Drypark during the Covid-19 Pandemic. Data collection techniques were carried out by observation, interviews, questionnaires and documentation studies. The data analysis technique in this study used a Likert scale calculation analysis technique and descriptive analysis. The results showed that 63% of visitors visited Transera for entertainment and 60% chose it because it has 2 different zones in 1 area, with the most visitors being women 37%, the age of most visitors being 20-25 years 47%, the type of work students/students 42%, Last education SMK/SMA 35%, marital status not married 61%, monthly income IDR 500,000-3,000,000 27%, area of origin, Bekasi 36%, frequently used social media, Instagram 50%, social media for uploading recreational activities, Instagram 59%, getting transera information from social media 38%, going to transera 1-3 hours 43%, visiting duration 2-3 hours, using car transportation 39%, traveling companions, 26% relatives, total expenses while going to transera Rp 50,000 - 100,000 35%, frequency of visits 1-3 times 60%, number of colleagues who join 3-10 people as much as 37%.