TOURISM IMPACT AND COMMUNITY QUALITY OF LIFE (CASE PERERENAN VILLAGE, BALI)

This article is a study of impact and quality of life community of Pererenan Village that influenced by the development of villa in this area. The study involved 155 respondents that affiliated and not affiliated with tourism. The qualitative method is applied in this study by using Nvivo 12 word frequency query to analysed the words perceived of community in impact and quality of life. The result of word frequency query on impact of tourism in this area is tourism increasing the economic life situation, opportunity to get the better job and culture preservation. The result of word query frequency on quality of life is the job opportunities, economic life and harmonious relationship with the family. Key words: villa, impact, quality of life