PENGELOLAAN POTENSI EKOWISATA DI DESA CAU BELAYU, KECAMATAN MARGA KABUPATEN TABANAN

This research is motivated by the inequality of economic activity and development of a number of villages that were around the object Tourism Attraction emerging. The development of tourism activities Sangeh only impact the development of economic activities in the Village Sangeh only and does not provide an optimal multiplier effect impacts to the surrounding region. With this research can be formulated in the identification of potential ecotourism activities, a management model for ecotourism and the formulation of the potential of ecotourism management strategies will be developed. In general, the implementation of research combining the basic principles of ecotourism are applied to existing tourism potential and continuing with the use of methods such as decision making Datum Method and AHP method. At the end of the mechanism formulated by the management strategy SWOT analysis and continuing with efforts to formulate QSPM Analysis - efforts to implement strategic priorities based on assessments from a number of sources. In each stage of the method of decision-making, valuation comparisons between variables using paired comparison technique. Based on this research, there is the potential for such physical Penet River flow, the condition of the cliffs around the Penet River, tracking the garden and the traditional settlement of environmental conditions. Existing cultural potential that is there hanging Titi Pura, Pura Beji Hamlet Panca Sari and Resi. Ecological potential that can be exploited is the existence of diversity of flora and fauna due to the heterogeneous conditions of the area and adjacent to the forest as a habitat of monkeys Pala. Based on the result of the analysis of potential ecotourism management strategy that is more typical and more use of existing potential and opportunities as technicalguidance in the desa adat cau belayu, each functional strategy was reinforced divided into operational strategies in the Strategy of SO, WO Strategies, Strategy ST and WT Strategies.