The Impact of Uploading Photo on Social Media Towards Millennial Generations Interest in Visiting M Bloc Space Jakarta Attractiveness

The use of social media in this era of very rapid technological progress can have a broad influence on the tourism sector. Uploading a photo on social media can cause curiosity and want to feel the same way. One of the modern tourist attractions in Jakarta is M Bloc Space Jakarta. M Bloc Space is a creative space that provides a place for local artists to express their creativity in one place. The usual activities at M Bloc Space include live music, art and craft exhibitions, and local goods supermarkets. The culinary delights in M Bloc Space also require local tenants because M Bloc Space is a gathering place for Indonesian arts and local products. The purpose of this research is to find the preferred types of photo uploads and see if there is an impact of uploads on social media about M Bloc Space on the millennial generation's interest in visiting. This study used qualitative and quantitative methods with data analysis techniques to test validity, reliability, normality, and linear regression analysis assisted by SPSS version 25 for windows software. Data collection techniques in this study are observation, questionnaires, and documentation. The results of this study are that the most liked posts about M Bloc Space in general are posts about hobbies. The influence of uploads on social media about M Bloc Space on the interest in visiting the millennial generation has an influence, between the photo upload variable (X) and the interest in visiting variable (Y). The influence given by the photo upload variable (X) is 19.2% on the interest in visiting variable (Y). Producing the Ha hypothesis, meaning that there is an influence exerted by the photo upload variable (X) on the interest in visiting variable (Y).Keywords: Photo Uploads, Upload Influence, Visiting Interest, Simple Linear Regression Analysis.