PERSAINGAN DAYA TARIK PARIWISATA BALI SUATU KAJIAN KONSEPTUAL DAN EMPIRIS

Tourism destination (TORDES) is the last of a series of trips that tourists do. In this place negative problems of tourism destinations occur, such as dissatisfaction and lead to the loss of loyalty of tourism destinations. Tourism destinations can also viewed as an image in the tourist minds. Bali for examples is one of tourism destinations that are positioned or imaged as a cultural destination, where people famous for its hospitality. Lack of research on tourism destinations, particularly discussing the competition at a tourism destination, becoming one of the considerations of the study. The second consideration that research on competition is very important to know the position of a tourism destination or tourist attraction. This study uses library research to obtain data and information on a range of conceptual and empirical research. The results of this study are expected to contribute conceptual and managerial to add a reference for future research and input for Tourism Destination Organization. Keywords : Competition, tourism destinations, conceptual, empirical study