CRUISE TOURISM PERSAINGAN IMAGE, VALUES DAN BRANDING DESTINASI WISATA

Cruise tourism is a part of the tourism industry, which known as floating hotel or floating resort (Dowling (2006). It's a new industry in the world, that evidently the growth of cruises principal. Such as Holland American Line, Costa Cruise dan Carnival P&O Cruises, Silversea, Tui cruises, Star cruises. This opportunity supported The Growth of people travels used of cruise line average 4,5 % annual. Hence It’s will bring a tight competition especially in pricing play (Papatheodorou,2006). Bali as the international destination, owning opportunity as cruise tourist destination, with various weakness require or conducted research and correction of infrastructure and superstructure and also the human resource that has an ability in cruise tourism. Rivalry in the future between image and creating of value to the customer.