THE STUDY OF AGRIBUSINESS WETLAND RICE FARMING SYSTEM IN AN ATTEMPT TO SYNERGIZE SUBAK WITH ECOTOURISM A CASE IN SUBAK SEMBUNG, BALI PROVINCE OF INDONESIA

The rapid development of tourism in the Bali Province led to the conversion of agricultural land into a settlement and tourism support facilities are growing rapidly occurred in Denpasar City. This causes the decline in the area of rice fields and increasingly threatened the existence of subak (Balinese cultural base irrigation system for paddy fields) in Denpasar City. By making the paddy field become a tourism object based on the principles of ecotourism, is expected to maintain the existence of subak in Denpasar City.This study examines the benefits and feasibility of wetland paddy farming, economic efficiency of the use of production factors of wetland paddy farming, environmentally friendly production pattern of wetland paddy farming, the potential of subak sembung area as the attraction of ecotourism, performance of agribusiness system of wetland paddy farming and create a synergy model between subak and ecotourism based on agribusiness. The results obtained can be concluded that the commodity rice paddy worth to be used as farming in Subak Sembung, rice farmers in Subak Sembung classified as efficient in using production factors but has not achieved optimal efficiency, production patterns in Subak Sembung still using chemicals (not yet environmentally friendly) and Subak Sembung has a very noble agrarian cultural value that can be used as tourism assets.