The Oppurtunities and Threats of Balinese Woman Working on Cruise Ships

The aims this study is to analyze those women seen from their strengths, weaknesses, opportunities, and threats (i.e. SWOT). To obtain data of SWOT, a purposive sampling is done followed by snowball one. All the data are then descriptively analyzed using SWOT analysis. The result of the study shows that the strengths the Balinese workingwomen have are their friendly attitude and being honest, diligent, obedient, full of smile, and responsible for their high scale skills. The weaknesses. include low motivation to occupy a certain position, poor English proficiency, lack of self confidence, and less managerial skills .... Although they have a lot of opportunity to develop their capacity, their threats are the fact that the government does not pay much attention to them and that the agency office does not give best services. Keywords: the opportunities, the threats, Balinese women, cruise ship.