Startegi Pemasaran Ayam Broiler Pada PT MItra Jaya SInar Denpasar

The strenghof PT Mitra Sinar jaya, namely the assurance of broiler chicken professionalism of employee, anda service consumerswhile the weakness of PT Mitra Sinar Jaya namely promotion and product prices the main marketing strategy of PT Mitra Sinar Jaya is market penetration, market develompent andproduct develompment or interated strategies such as backward integration, forwad integration adn horizontal intergration. while alternative strategies that can nedone by Pt Mitra Jaya, namely strengths-opportunities (SO) strategy are ratein the existingof wuality assurance improved service toconsumers, andgiving appreciation specifically for employees who has prestation. strenghts-threats (ST) strategy is retaining the share ofexisting markedsand establushes the pricing strategy. weaknesses-opportunities (WO) strategy is focusing in coast efficiency send promotion with more intense again. weaknesses-threats (WT) strategy is by optimizing direct salesand establishes newpartnerships with corporate suppliersof day of chiken supplier.