A Structural Model of Foreign Tourists' Loyalty in Nature-based Tourism in Bali

Abstra.ct: Research was designed to analyze: G) relationships between motivation fntrinsic and extrinsic) and trust to tourists' satisfaction to visit Bali and [i) relationships benveen motivarion (nuinsic and extrinsic), trust and satisfaction to tourists' loyalty to visit Bali based on holistic approach. Research on nature-based. tourism was selected purposivrly at the main toutist destinations in Bali, ,ru*.ly' Bedugul, K.intamani, Sangeh, Monkey Fores! Jatiluwih, Balangan and Nusa Dua Beach. The accidenal sampling technique *as chosei to - select-the sample of foreigi[tourists who were riisiting natute-based tourism attractions in Bali. The total number of respondents was 220 foreign tou-risis. Analysis of tourists' motivation, satisfaction, trust and loyalty rvas assessed by using a five-point Ukert rating scale. Software AMOS Version 3.2.3was used in analyzing the Structural Equation Modeling (SENQ developed in this research. The results showed that (i) intrinsic and extrinsic motivation influenced satisfaction thtough a mediating latent variables of trusg G) Only extrinsic . motivation through mediating vadables of trust and satisfaction significantly influence foreign tourists, loyalty - to visit the nature-based tourism in Bali. The results indicated that variables of extrinsic motivation such as ' diversity of attractionq natural beauty, unique scenery Balinese madition and biodiversity significandy influenced tourists'loyalty in visiting nature-base$ touris'm of Bali through vadables trust 4nd satisfaction. Hence, build a positive perception through improvbment'of destination quality is really important to be able to reach tourists',loyalty to visit Bali, including-accessibiliry quaiity of services, safety, security, accommodation, food and beverages to create attachment f.gling of foreign tourist on the nature-based tourism of Bali. Key uords: motivation, trust, satisfaction, loyalry nature, Bali.