Empowerment of Youth Agribusiness Entrepreneurs Using Social Capital Based Business Models Canvas in North Sulawesi

Abstract The purpose of this study was to engineer a social capital-based canvas busi-ness model that is oriented towards the value of products offered to custom-ers and devised a strategy to empower young entrepreneurs to develop their business in Manado, North Sulawesi, in 2018. ANP (analytical network process) analysis was chosen as a decision analysis tool engineer of this busi-ness system. ANP allows dependencies and feedback, both between elements in the cluster (inner dependence) and between clusters (outer dependence). Supermatrix, with all its advantages, is a fundamental tool in ANP. Based on the results of the study produced a canvas business model based on participa-tion in social networks, oriented to the value of product creation offered to customers, and supported by the empowerment of entrepreneurial compe-tencies for young entrepreneurs, business infrastructure development, and social innovation. Continuously, it is necessary to validate model assumptions with customers in order to represent the potential of a social-based canvas model business in North Sulawesi. Keywords Youth Agribusiness Entrepreneurs, Social Based Business Models Canvas, Empowerment Strategy