PENERAPAN KONSEP TEORI PERMAINAN (GAME THEORY) DALAM PEMILIHAN STRATEGI KAMPANYE POLITIK (Studi Kasus Strategi Pemenangan Pemilukada DKI Jakarta Tahun 2017)

In Game Theory, generally discusses the zero sum games and non-zero sum games. Both of these studies applied in solving problems predicting the chosen decision based capabilities (pay off). In a case study of the preparation and delivery of the election in Jakarta through the application of the concept of the non-zero sum game obtained by the conclutions that AHY – SM and AB – SU has five same optimum strategies: capture East Jakarta voters, women voters, 20 -29 years old voters, graduated from high school voters, and the Javaness community. While BTP – DSH only different in maximizing strategy of capturing men voters and West Jakarta voters. Keywords: Game Theory, political, election