A Development Strategy of Native Pig Farming in Nusa Penida Sub-District, Bali Province

This is a survey research method, which aims to 1) select the base area for the development of Bali pig farm business, 2) to formulate appropriate alternative strategy in the development of pig farming, 3) recommend the priority strategy in the development of native pig farm business to increase economy in rural communities. This research was conducted in Nusa Penida Sub-district, Klungkung Regency. The research area is determined based on LQ analysis in accordance with the potential area in the development of pig farming business. Respondents used in this research consisted of 50 respondents of native pig farmers and 6 expert respondents. The data were collected using questionnaire method, in-depth interview, observation, literature and related documents. Data obtained in this study were analyzed using: LQ analysis, IE analysis, SWOT analysis, and QSPM analysis. The results of this study indicate that there are six alternative strategies offered for the development of native pig farming business in Nusa Penida Sub-district, namely: 1) Conducting training management of pig farming business, 2) Developing the tourism village concept that synergizes with native pig farming, 3) Build a livestock cooperative, 4) Build a business group of native pig farmers, 5) Increase the farmer entrepreneurship, and 6) Intensification of livestock extension activities. The priority strategy recommended in this research is developing the tourism village concept that synergizes with native pig farming. Keywords: Native Pig, Base Area, Alternative Strategy and Priority Strategy.