Strategy of Business Development Based on Potential Area of Livestock in Gianyar Regency

The zoning area of livestock based on the diversity of local resources, have relationship and mutually support each others in order to strengthen the economics of rural communities. This study was held in order to provide guidance to develop the area of livestock commodities as prescribed by the Minister of Agriculture Number: 43/Kpts /PD/410/1/, 2015. This study was a survey research, conducted in cattle, pigs, and goats farming in Gianyar. The farmers respondents were determined by purposive sampling method based on type of livestock and then stratified by the scale of farming. The expert respondents were chosen by purposive sampling method based on the research criteria. This study aims to identify the concept of regional development of livestock commodities in each district based on the potential area, and create strategies to develop livestock business in Gianyar. This study used quantitative and qualitative data, sourced from primary and secondary data. Data were collected by interviewing the respondents using a structured questionnaire, in-depth interviews, observation, study literature and document searches. Data were analysed by LQ, IE, SWOT, and QSPM analysis. The results of this study are: 1) Pig farming are potential to develop in Payangan (LQ 4.78; 2) Cattle farming are potential to develop in Tegallalang (LQ 6.25; 3) Goat farming are potential to develop in Gianyar (LQ 2.46); 4) There are six alternative strategies that can be applied in the development of farming business in Gianyar, namely: a) develop a home industry based on farming product, b) develop agro ecotourism based on farming commodities, c) build a small scale of animal feed factory, d) create an effective and efficient feed formulation to develop productivity of livestock, e) intensify the planting of horticultural which their waste can be used as qualified animal feed, and f) create an agribusiness system based on potential area in order to develop the livestock business in Gianyar; and 5) The priority strategy recommended in this study is create an agribusiness system based on potential area in order to develop the livestock business in Gianyar. Keywords: Zoning Area, Potential Area, Alternative Strategy and Priority Strategy.