Digital Nomads Tourism in Bali

ABSTRACT: The development of tourism is significantly influenced by the development of digital technology. This new development leads to a new tourism type, known as Digital Nomads Tourism, which is a combination of two activities namely digital nomads with tourism. The number of digital nomads is estimated to reach 4.8 million in America in 2018 (MBO Patrtners Inc., 2018), and some experts estimate the number of digital nomads to be more than 1 billion people in 2035 (WYSE Travel Confederation, 2019). Ubud and Canggu in Bali are among the most popular destinations in the world as hub for digital nomads. This study aims to: (i) identify the characteristics of digital nomads who live temporarily in Bali, (ii) analyze their perceptions of Bali as a tourism destination for digital nomads, and (iii) develop criteria the appeal of destinations for digital nomads. This research was conducted in two popular tourism destinations in Bali, namely: Ubud and Canggu. This study uses a qualitative approach with interview and survey methods using questionnaires, and is supported by appropriate literature review. Data analysis was performed by descriptive statistical analysis and descriptive qualitative description. The results of the first year research showed that for the development of digital nomads tourism in Bali, we must pay attention to the pull factors for digital nomads in choosing their destination destinations, namely: (a) affordable living costs, (b) availability of adequate amenities, (c) community hospitality; and (d) many variations of weekly events are offered.