DENPASAR FESTIVAL MENDUKUNG PARIWISATA BERBASIS EKONOMI KREATIF DI KOTA DENPASAR

”DENPASAR FESTIVAL” MENDUKUNG PARIWISATA BERBASIS EKONOMI KREATIF DI KOTA DENPASAR Ni Made Dewiyanti, Made Antara, IBG Pujaastawa Program Studi Magister Kajian Pariwisata Universitas Udayana Email: made_yantie@yahoo.com ABSTRACT Denpasar Festival is an innovative event established by Denpasar City Government in order to revitalize and preserve Gajah Mada Street Area as a civic and economic center in Denpasar City. However, in practice still impressed as entertainment performances for the people, development patterns of Denpasar Festival is still using a top down approach, community participation is not optimal, as well as inadequate support facilities, also less promotion. The aim of this study was to know about the program was displayed in Denpasar Festival also to decide development strategy of Denpasar Festival as effort economic creative of tourism in Denpasar city. This study was used planning theory and participation theory. The approach used in this research is descriptive qualitative, The data was collected through observation and complemented by interviews and other published sources with qualitative approach. The collected data analyzed by Strength Weakness Opportunity Threat (SWOT). Result of this research indicate the program was displayed in Denpasar Festival as effort economic creative of tourism such as: (1) exhibition of small business (craft industry); (2) stand traditional food (culinary); (3) organization of entertainment events (cultural performance);(4) show the film, video, and photo exhibition; (5) Lapak; and (6) design. After identifying the internal and external factors further by using SWOT Matrix analysis can be formulated development strategies are still common Denpasar Festival which is then lowered into some alternative strategy, in which each alternative strategy consists of various programs. In this study, it is known that the participation indicated the public in Denpasar Festival is not optimal, therefore, in planning the implementation of the future for the better where the people involved optimally, and the promotion of further enhanced, so that later Denpasar Festival can be developed as an event that can supporting the creative economy based tourism in Denpasar. Keyword: Development Strategy, Denpasar Festival, Economic Creative Based Tourism