Popularizing Religious Values through Textual Singing on Interactive Radio and TV Programmes in Bali

Interactive textual singing on Bali’s radio and TV programmes is a phenomenon in which audience and studio members interactively engage in the singing and interpretation of traditional and contemporary texts of particular poetical genres. This article examines the role of interactive textual singing programmes in providing an entertaining and readily accessible public space in which religious values are popularized. The implications for Balinese language, literature, cultural, and religious identity are discussed. A detailed study of two selected topics provides insights into the religious values, duties, obligations, ritual practices and local wisdom, which are frequently referred to in interactive textual signing performances. The study concludes that interactive textual singing on radio and television is an entertaining platform that enables the Balinese to better comprehend, and reinforce, their religious values, beliefs, and identity in contemporary contexts.