Ekonomi Kreatif- Pengembangan Loloh Cemcem Di Desa Penglipuran,Kabupaten Bangli, Bali

Creative economy in Penglipuran village it is one of effort to developing loloh cemcem home industry. Home industry that located in Penglipuran village has important roles to contribute developing tourism. With a tourism aspect in Penglipuran village can developing human welfare and human empowerment in Penglipuran village. The people belief that loloh cemcem is a potion which can good to be consummate because it have properties to cure the disease like heatiness (nyebae), chapped lips (jampi), and also good for defecate (BAB). Loloh cemcem use a natural ingredients which obtained from the nature. Loloh cemcem it is not dangerous to be consummate. This qualitative research was conducted by ethnography method. The data sampling technique is direct observation, interviewing, and literature review. There is two kind of data, first is primary data, a kind of data which obtained from direct observation and interviewing. The second is secondary data which obtained from literature review. Data analysis is using descriptive qualitative technique, John Bennet’s environmental adaptation theory and Frederick W. Taylor’s management theory’s. Field research findings that making loloh cemcem is consist of three kind steps, sortasi phase (the process of sorting cemcem’s leaves), washing cemcem’s leaves, and cutting cemcem’s leaves to make process of making loloh cemcem easier. The processing through the process of milling cemcem’s leaves using grinder, mixing process with adding some ingredients like sugar, salt, asam and chili, and the last is filtering ingredient which has been mixed using muslin. The last process is packaging the product. In the effort of developing creative economy in Penglipuran village have a few obstacles and strategy to developing creative economy.