THE EFFECT OF INDONESIAN YOUTUBER'S AND VLOGGER'S REGISTER ON YOUNG GENERATION BEHAVIOR

YouTube as online platforms today has created millions of videos with varied, entertaining and useful content for millions of internet users get. This makes the content creators compete to make interesting and high quality videos. This has become a new trend among the younger generation today. Therefore, this research is worth making to investigate the effect of the variety of Indonesian YouTuber and Vlogger on young people's language behavior. The data was collected from a number of videos uploaded by Indonesian Youtuber and Vlogger by filtering representative content. by questionnaires, interviews, and observations of youth groups to be able to hear firsthand variety of their languages. The data retrieved i on purposeful sampling method of some contents were qualitatively analyzed by applying several sociolinguistic theories. The results reveal that the variety of languages are used by well-known Youtubers and Vlogers such as Atta Halilintar, Ria Ricis, Raffi Ahmad, etc. with light and easy words such as the word gaeess, kuy, tercyduk Youtuber’s and Vlogger's style of language have an impact on the language behavior of the younger generation today in adopting their favorite language style. However this does not have a negative effect on language behavior because they are quite selective in using the Indonesian Youtuber's and Vlogger's language styles. Keywords: register, style, Youtuber, Vlogger