MAKE THEM HERITAGE TOURISM REVITALISATION OF THE OLD TOWN OF GRESIK EAST JAVA INDONESIA

This study aims to describe the brief history of the old city Gresik, identify cultural heritage, and determine its utilization strategy. The study uses qualitative through historical and descriptive approach. According to a study, the finding indicates that there are still many building in old city Gresik in which has potential being tourist attraction of cultural heritage through the following strategies: (1) identify and establish an old city of Gresik as cultural heritage; (2) utilization as a tourism destination; and (3) contribution of several related parties. The theoretical implication of the study is as government reference to expand the area in the old city of Gresik to the buildings being sustainable. The innovation value of the study is the importance of identifying and establishing the historical areas and their utilization as tourism attractions of sustainable cultural heritage so that it gives advantages for local people.