Customer Relationship Management (CRM)

Customer Relationship Management (CRM) | Seven CRM Functions and Their Implementation | Customer Database on CRM | Four Types of CRM | CRM and Information Technology | Social CRM | CRM and SugarCRM E-Government I Implementation | VTiger CRM | XAMPP Linux | Linux Basic Commands | Linux Xubuntu

Customer Relationship Management (CRM) utilizes information technology, required by companies, both large and small scale and SMEs, in the process of management, identification, monitoring, and targeting customers who have the highest potential for the progress of the company's business, while maintaining good relationships with customers.

This book not only presents an overview, but also the practice of installation, configuration, and usage guidelines of the two best open source licensed CRM applications on the Linux operating system, which can be directly practiced by the reader via the included DVD bonus.