ONLINE MARKETING OF SMEs IN BALI IN THE NEW NORMAL ERA COVID-19

By In general, this book provides an illustration that for achieve online marketing success for SMEs in Indonesia Bali can be implemented by utilizing the media which is currently highly developed and used by the public for various purposes. The situation has an impact on marketing engagementthrough social media by SMEs and  for the community is increasing, so that it also affects the attachment to information through e-WOM related to a product. The attraction of social media marketing too give hope further increase purchases through online.