Marketing Management of Livestock Agribusiness Product

A book which is the result of creative and innovative thinking from the author about Marketing Management of Animal Products. In this book a lot is revealed about marketing management, products and characteristics of livestock products, consumer behavior, segmentation-targeting-possessioning, marketing mix and marketing strategies of livestock products. This book is very useful for students of the Faculty of Animal Husbandry, business people working in the field of animal husbandry, and general readers who have an interest in marketing management of livestock products, to be able to understand more deeply about concepts and strategies in marketing livestock products.